When you talk about the leaders behind the growth, development and innovation of the Internet, social media and cloud computing, the CEO of Salesforce, Marc Benioff, is included in this dynamic mix. Regardless of where that discussion takes place in the world, Benioff’s name is right there with Jeff Bezos, Meg Whitman, Mark Zuckerberg and other game changers. Without question, they’ve all had their important piece of the puzzle to contribute to what we know as today’s way of business and life in general.
Our own Lisa Benson here at iShade recently connected to Marc Benioff on LinkedIn. As iShade’s Executive Director, she’s out there talking about the social revolution and working with accountants and accounting firms on interacting and engaging more productively and more efficiently.
Salesforce’s recent convention in Japan took discussions of the social revolution to the next level. Being a lifelong diehard Neil Young fan, I was thrilled to see that Benioff again had Neil there to speak (click here for the video). At the end of the short video, Neil also had some great commentary about Japanese society.
Coming up on the new year, we’re all looking at how the continued acceptance, use and creativity of social media and its web brothers can make us all better. Yes, these are merely tools, but we know that when business professionals use these tools for a greater level of connectivity, learning and relationship development, good things happen. We’ve seen it this past year in the accounting profession and we’ll continue to see it as firms large and small use these tools to better serve their clients. Serving clients better…isn’t that what it’s all about anyway?
Long may you run.