Bonnie Buol Ruszczyk of bbr marketing has a tremendous amount of marketing ideas for accountants.
How’s business? “The marketplace these days looks pretty good. We’re talking with more people than we would have anticipated for this time of year,” says Atlanta-based Buol Ruszczyk.” One of the key reasons for successful partnerships with firms? Establishing ROI metrics from the outset.
First and foremost, Bonnie recommends on starting the process from a strategic point of view. “30,000 foot view of the web site and the overall strategy of the firm are key components,” Bonnie insists.
People make assumptions, whether it’s fair or not. One common one is that if a firm has a lousy web site, potential clients often question if the firm is up-to-date on tax law. “Many firms still have old left-behind web sites, but those who saw them in the past as glorified brochures are now smartly seeing the potential of the sites, embracing them as business development tools, incorporating Search Engine Optimization (SEO) and more,” comments Bonnie.
Bonnie is excited about her new blog, Marketing Ideas for CPAs. Says Bonnie about the blog, “It’s a fun way to share the information we’re reading and also to comment on the trends in the profession. We’re even doing more ghost writing of blogs for firms now.” Spend ten minutes on it and I guarantee you that you will come away with several ideas and questions pertaining to your firm’s marketing initiatives and game plan.
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