You could probably create a long list of business obstacles that you see in front of you. Most are solid walls built of brick or drywall that you have to hammer through on a regular basis. There are: competitors, market forces, changing technology, staffing, you name it.  Every business, firm or accounting practice wages daily battle on these varied fronts. What’s really the ultimate challenge for all of us–accountants, marketers and everyone else–is finding and conquering the walls that are not obvious. Public accounting firms that are taking the extra steps to gather business intelligence on competitors, clients, prospects and referral sources are winning the battles in their respective markets and practice niches.

What walls can you see? What might be the walls that you can’t see?

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