I’m listening to the David Bowie song “Black Tie White Noise” as I write this blog post because there’s a contingent out there—one to which I belong—of the opinion that LinkedIn is generating too much “white noise.” In short, the networking site is starting to feel more like Facebook when it comes to its new functionality of endorsing people for their skills. Between this annoying new feature and the relative ease of performing a “like” without any real thought or consideration, the site is dumbing itself down, in my opinion. Maybe it intends to, I don’t know. While LinkedIn is still largely a destination for professionals, it’s in danger of ever hoping to match the professional level of niche-based professional communities (such as: WebDental for dentists; WritersCafe for writers; and iShade for accountants).
These bells ‘n whistles are white noise. While I appreciate it when someone “likes” a piece of content that I’ve posted, or someone clicks a button that recognizes my online publishing expertise…well, it’s all nice and good, but everyone using LinkedIn knows that it takes no effort or real thought. The LinkedIn wool isn’t being pulled over too many eyes.
The takeaway that I get from what LinkedIn is doing by adding these cute little frills is:
Make it count, make it have meaning
That’s a line that everyone can live by.
*****
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http://www.ishade.com/bulletin.php
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