How careful is your public accounting firm or company when it comes to conducting surveys of your customers or clients? With today’s technology, it’s incredibly easy to produce and distribute surveys in various forms and then collect the data without a whole lot of effort. However, like the kid in the candy store, just because there’s a seemingly endless supply, does that mean you should indulge?
Think about how much we are all hit with surveys and polls on a personal level. Aren’t there times when you just want to scream “enough is enough!”? Unless you’re in a coma, you know the feeling.
Over Thanksgiving break, our family used United Airlines, Dollar Rental Car and Hilton Garden Inn. These three companies have all assaulted me in the past week wanting my opinions on various aspects of their service. No way are they getting my time, now or ever—unless I have a complaint.
Think long and hard about the strategy behind the surveys unleashed by your public accounting firm or company. How often, how long, how complex…and remember, just because you can do something, it doesn’t mean that you should.
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