I haven’t used the Yellow Pages, a.k.a., the “phone book,” in many, many years. When they are delivered to the house, I toss them straight into the Rumpke recycling bin. With all of this information online, there’s simply no need for these weighty publications. I don’t even want to think about the extreme waste of paper, which will then cause me to get back on my Great Pacific Garbage Patch soapbox–and that’s not good for anyone.

What boggles my mind is that there’s still a huge amount of advertising dollars invested in phone books. It’s reported that last year, phone books took in 7.6 percent of U.S. advertising dollars. That’s a helluva lot of money.

Is your accounting firm spending advertising funds in the phone book? If so, why? Really, I want to know.

“I can’t drive past a Chili’s or an Olive Garden and not boil with rage.”
–Anthony Bourdain

*****
See iShade on YouTube:
http://www.youtube.com/watch?v=ShmZKbkMgXQ