Several accountants in the past few days have commented to me that they, in their words, “finally upgraded from the BlackBerry to _____.” The accounting profession is historically not an early adopter with gadgets; and, like most business sectors, we see consumers leading the charge with new inexpensive technology first. As much as George Costanza would love to be ensconced in velvet, that’s how much Research In Motion (BlackBerry’s maker) wants to succeed—but they’re not going to do it in the United States. The depth of the challenges facing poor little ole BlackBerry in America are too deep. In my opinion, they were too slow to react to market challenges, somehow falling asleep at the innovation wheel that they once steered. Their new focus on India is probably the better route.
Food for thought, isn’t it? Apply this case study of BlackBerry’s rise and fall to your company, your accounting firm, your clients…it’s a battle out there and no one can be complacent.
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