Effective Networking: Not Fade Away

It’s Friday and it’s Networking Pet Peeve Day at my desk.

To network effectively, it can’t all be about you. Here are two real scenarios for our Networking Pet Peeve Day illustration:

1) Someone you know loses his/her job and then seeks your advice and assistance on looking for a new position. You then provide that assistance and connect him/her to other business people and float a couple of open job opportunities to this unemployed person. You continue to keep your eyes and ears open in a genuine effort to help him/her, and then one day you tell this person of a new position that you feel would be a good fit for them and are told, “Oh, I started my new job three weeks ago.”

Result: That person will never get help from me again.

2) Someone you helped find a new position, they worked it for a couple of years, then they contact you asking for your help to find another position—without having had the slightest bit of contact with you the past two years. Make no mistake, I have no problem with them trying to find a better job, but this reaching out “only when you need something” doesn’t fly. I am all for lending a hand to assist someone, but where was this person the last two years? You can’t go that long and then show up out of the blue asking for something. It’s kinda like the bratty teenager who doesn’t lift a finger to do anything to help around the house or pick up his/her room…and then have both hands out at Christmas saying “Give it to me!”

Result: That person will never get help from me again.

Networking Conclusion: A two-way street must exist.

Alas, for those of you heading into the final pre-April 15 work weekend, Godspeed!

Opinion

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Are You at the Right Firm or Company For You?

There are a lot of people in the accounting profession who applaud the “fun” videos produced by public accounting firm WithumSmith+Brown (and what’s with the “plus” sign, anyway?), including me. Check out their latest video, 2013 State of the Firm.

While it’s smart marketing on their part, clearly, this firm is not for everyone. I don’t think I would want to work there (and certainly would not want to take part in one of these videos), but the firm is establishing a foothold in how they want to be perceived, giving people a taste of their culture and leadership. Brilliant.

Is your firm or company doing anything innovative, unusual or just downright fun that brings the team together, projecting an image to the public at the same time?

Fun Ahead*****
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Two Solid Gold Avenues for News About Your Accounting Firm

Your firm probably sends out the occasional press release, right? iShade can help you spread the word about your firm, via press releases and simple announcements.

1) Check out iShade’s Firm News section. Login and then go here:
http://www.ishade.com/group/317/view
Anyone can register and easily place news about their firm or accounting practice. The sky’s the limit!

2) For formal press releases, M&A news or anything big, contact Rob Nance, Curator/Chief Content Manager at rob.nance@ishade.com.

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Getting Some Press Coverage These Days?

Has your accounting firm been featured on local TV business programs? Are you consistently getting press in your local newspaper’s business section or in the weekly business journal? If not, a little effort in doing so can go a long way.

Check out this video on iShade, originally seen on “All About Business.” Click on the photo of the czar below to view the short video. No, the czar isn’t in the video, which is highly disappointing to all of us.

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