Seinfeld’s George Costanza once said, “Oh it’s got cache, baby, it’s got cache out the ying-yang!” Well, not anymore. According to various reports, Facebook is losing its cache with teens. This really comes as no surprise to The Curator. Being a former teenager and now the father of two teenagers, it’s easy to see that what’s popular with the teen set one year is not necessarily in favor the following year.
Facebook’s clouds are darkening, gearing up for a storm, in my opinion. Stock price aside, the brand has its advertiser woes, despite a truly massive audience–and now the lustrous bloom seems to be off the proverbial rose. Facebook has even declared a mission to haul in users under the age of 13 (who are currently prohibited) to participate with parental supervision. Furthermore, they are losing any momentum they had with the business crowd, being pushed around on the playground by the LinkedIn, Twitter and Pinterest bullies.
Whether or not you agree with me doesn’t really matter. What does matter, though, is what your firm or accounting practice is doing (or not doing) with Facebook. Bottom line, whatever you decide to do with Facebook and social media in general, it absolutely must make sense within your overall marketing strategy. In the second half of the year, does your firm or accounting practice need to spend more time or less time on your firm’s Facebook page? Has the effort thus far achieved your desired result(s)? Do you even have expectations–or is it just “out there?” These are the questions your firm should be pondering.
Of course, George Costanza also said, “It became very clear to me sitting out there today that every decision I’ve made in my entire life has been wrong. My life is the complete opposite of everything I want it to be. Every instinct I have, in every aspect of life, be it something to wear, something to eat–it’s all been wrong.” And so it goes…
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